GrowGo: Delivery Service of Local Products
GrowGo: Delivery Service of Local Products
GrowGo: System Design of Delivery Service of Local Products
GrowGo: Delivery Service of Local Products
Today, we live in a world where sustainability and eco-friendliness are essential factors in our everyday lives. There is also a lack of information about which local farms are selling products and what those products are. Therefore, we decided to create a system that bridges the gap between farms and customers in a sustainable manner. By using our system, consumers can develop healthier and more sustainable habits while also gaining easy access to local food.
Today, we live in a world where sustainability and eco-friendliness are essential factors in our everyday lives. There is also a lack of information about which local farms are selling products and what those products are. Therefore, we decided to create a system that bridges the gap between farms and customers in a sustainable manner. By using our system, consumers can develop healthier and more sustainable habits while also gaining easy access to local food.
Today, we live in a world where sustainability and eco-friendliness are essential factors in our everyday lives. There is also a lack of information about which local farms are selling products and what those products are. Therefore, we decided to create a system that bridges the gap between farms and customers in a sustainable manner. By using our system, consumers can develop healthier and more sustainable habits while also gaining easy access to local food.
Today, we live in a world where sustainability and eco-friendliness are essential factors in our everyday lives. There is also a lack of information about which local farms are selling products and what those products are. Therefore, we decided to create a system that bridges the gap between farms and customers in a sustainable manner. By using our system, consumers can develop healthier and more sustainable habits while also gaining easy access to local food.
Course
TPD4129 Design 7 - System
Course
TPD4129 Design 7 - System
Course
TPD4129 Design 7 - System
Year
2023 Autumn
Year
2023 Autumn
Year
2023 Autumn
Course
TPD4129 Design 7 - System
Course
TPD4129 Design 7 - System
keywords
Local Products Sustainability System Design Visual Identity Service Design
keywords
Local Products Sustainability System Design Visual Identity Service Design
keywords
Local Products Sustainability System Design Visual Identity Service Design
The Team
Synnøve Lone, Ugne Gedvilaite, & Pia S. Thorshaug
The Team
Synnøve Lone, Ugne Gedvilaite, & Pia S. Thorshaug
The Team
Synnøve Lone, Ugne Gedvilaite, & Pia S. Thorshaug
Software
Software
Software
Software
The Team
Synnøve Lone, Ugne Gedvilaite, & Pia S. Thorshaug
The Team
Synnøve Lone, Ugne Gedvilaite, & Pia S. Thorshaug
Project Overview
Project Overview
The Problem
This project was part of a submission to the TOYOTA Logistics Design Competition 2024, which sought new solutions that prompted the circular economy through logistics.
The Problem
This project was part of a submission to the TOYOTA Logistics Design Competition 2024, which sought new solutions that prompted the circular economy through logistics.
Target Group
There were three primary target groups that we chose to focus on in this project, which include one consumer type (classified as the busy worker), the courier (students and others), and the local businesses (farmers). By providing Paxters, e-bicycles, and small electric cars, GrowGo is designed to deliver micromobility options where they are needed. We also wanted to make it easy for students to work for GrowGo. GrowGo also wishes to support local businesses and bring unprocessed food home to households.
Target Group
There were three primary target groups that we chose to focus on in this project, which include one consumer type (classified as the busy worker), the courier (students and others), and the local businesses (farmers). By providing Paxters, e-bicycles, and small electric cars, GrowGo is designed to deliver micromobility options where they are needed. We also wanted to make it easy for students to work for GrowGo. GrowGo also wishes to support local businesses and bring unprocessed food home to households.
Target Group
There were three primary target groups that we chose to focus on in this project, which include one consumer type (classified as the busy worker), the courier (students and others), and the local businesses (farmers). By providing Paxters, e-bicycles, and small electric cars, GrowGo is designed to deliver micromobility options where they are needed. We also wanted to make it easy for students to work for GrowGo. GrowGo also wishes to support local businesses and bring unprocessed food home to households.
Values
The solution was based on Toyota's values and aligned with their sustainability, micromobility, collaborative, and user-centered values, which have been reflected in the system and visual identity of the service system.
Values
The solution was based on Toyota's values and aligned with their sustainability, micromobility, collaborative, and user-centered values, which have been reflected in the system and visual identity of the service system.
Values
The solution was based on Toyota's values and aligned with their sustainability, micromobility, collaborative, and user-centered values, which have been reflected in the system and visual identity of the service system.
Our Solution
Our solution to this problem was a logistics-oriented service system that focused on reducing the gap between local businesses and potential consumers. This resulted in the service system named GrowGo, which included three sub-systems: order management, logistics management, and farm management.
Our Solution
Our solution to this problem was a logistics-oriented service system that focused on reducing the gap between local businesses and potential consumers. This resulted in the service system named GrowGo, which included three sub-systems: order management, logistics management, and farm management.
Our Solution
Our solution to this problem was a logistics-oriented service system that focused on reducing the gap between local businesses and potential consumers. This resulted in the service system named GrowGo, which included three sub-systems: order management, logistics management, and farm management.
The Problem
This project was part of a submission to the TOYOTA Logistics Design Competition 2024, which sought new solutions that prompted the circular economy through logistics.
The Problem
This project was part of a submission to the TOYOTA Logistics Design Competition 2024, which sought new solutions that prompted the circular economy through logistics.
Project Overview
Project Overview
Process
To develop the service system, a range of models and methods were employed to ensure that the system effectively addressed existing problems and aligned with Toyota's values.
Process
To develop the service system, a range of models and methods were employed to ensure that the system effectively addressed existing problems and aligned with Toyota's values.
Personas
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Personas
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Business Canvas
A business model canvas was developed to get an overview of the key components to create a successful service.
Business Canvas
A business model canvas was developed to get an overview of the key components to create a successful service.
Service Ecosystem
By developing a service ecosystem model, we gained an overview of how different parts of the system interact with each other on a broader level, which further contributed to the development of a system that was based on both internal and external factors of the project.
Service Ecosystem
By developing a service ecosystem model, we gained an overview of how different parts of the system interact with each other on a broader level, which further contributed to the development of a system that was based on both internal and external factors of the project.
Stakeholder Mapping
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
Stakeholder Mapping
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
PESTEL Analysis
The PESTEL analysis helped identify external factors that influenced the service from a marketing perspective, which were taken into consideration when developing the system and its subsystems.
PESTEL Analysis
The PESTEL analysis helped identify external factors that influenced the service from a marketing perspective, which were taken into consideration when developing the system and its subsystems.
Competitor Analysis
To create a service that is not a solution that mimics existing services with the same problems, we conducted a competitor analysis that provided us with insights into what works and what does not work with existing solutions.
Competitor Analysis
To create a service that is not a solution that mimics existing services with the same problems, we conducted a competitor analysis that provided us with insights into what works and what does not work with existing solutions.
Personas
Read More
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Personas
Read More
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Business Canvas
Read More
Two personas were made for this system representing the two groups from the target group, a parent, and a student. The persona that was brought further into the project (e.t. user flow) is Lillian Michaelson that represents parents.
Service Ecosystem
Read More
By developing a service ecosystem model, we gained an overview of how different parts of the system interact with each other on a broader level, which further contributed to the development of a system that was based on both internal and external factors of the project.
Stakeholder Analysis
Read More
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
PESTEL Analysis
Read More
The PESTEL analysis helped identify external factors that influenced the service from a marketing perspective, which were taken into consideration when developing the system and its subsystems.
Competitor Analysis
Read More
To create a service that is not a solution that mimics existing services with the same problems, we conducted a competitor analysis that provided us with insights into what works and what does not work with existing solutions.
Business Canvas
Read More
Two personas were made for this system representing the two groups from the target group, a parent, and a student. The persona that was brought further into the project (e.t. user flow) is Lillian Michaelson that represents parents.
Business Canvas
Read More
Two personas were made for this system representing the two groups from the target group, a parent, and a student. The persona that was brought further into the project (e.t. user flow) is Lillian Michaelson that represents parents.
Service Ecosystem
Service Ecosystem
Stakeholder Analysis
Read More
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
Stakeholder Analysis
Read More
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
PESTE Analysis
PESTE Analysis
Competitor Analysis
Competitor Analysis
Process
To develop the service system, a range of models and methods were employed to ensure that the system effectively addressed existing problems and aligned with Toyota's values.
Process
To develop the service system, a range of models and methods were employed to ensure that the system effectively addressed existing problems and aligned with Toyota's values.
Personas
Read More
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Personas
Read More
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Business Canvas
Business Canvas
Read More
A business model canvas was developed to get an overview of the key components to create a successful service.
Service Ecosystem
Service Ecosystem
Read More
By developing a service ecosystem model, we gained an overview of how different parts of the system interact with each other on a broader level, which further contributed to the development of a system that was based on both internal and external factors of the project.
Stakeholder Analysis
Stakeholder Analysis
Read More
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
PESTEL Analysis
PESTEL Analysis
Read More
The PESTEL analysis helped identify external factors that influenced the service from a marketing perspective, which were taken into consideration when developing the system and its subsystems.
Competitor Analysis
Competitor Analysis
Read More
To create a service that is not a solution that mimics existing services with the same problems, we conducted a competitor analysis that provided us with insights into what works and what does not work with existing solutions.
The Solution
The Solution
The Solution
The Solution
This is a visualization of the complete system, displaying one of our persona’s (Lillian) user flow and the subsystems, farm management, order management and logistics, connected to GrowGo.
This is a visualization of the complete system, displaying one of our persona’s (Lillian) user flow and the subsystems, farm management, order management and logistics, connected to GrowGo.
This is a visualization of the complete system, displaying one of our persona’s (Lillian) user flow and the subsystems, farm management, order management and logistics, connected to GrowGo.
This is a visualization of the complete system, displaying one of our persona’s (Lillian) user flow and the subsystems, farm management, order management and logistics, connected to GrowGo.
Simplified
The system visualization above may be a bit overwhelming, so we’ve created a simplified version that shows how the system works in just a few steps.
Simplified
The system visualization above may be a bit overwhelming, so we’ve created a simplified version that shows how the system works in just a few steps.
Simplified
The system visualization above may be a bit overwhelming, so we’ve created a simplified version that shows how the system works in just a few steps.
Simplified
The system visualization above may be a bit overwhelming, so we’ve created a simplified version that shows how the system works in just a few steps.
Simplified
The system visualization above may be a bit overwhelming, so we’ve created a simplified version that shows how the system works in just a few steps.
Why GrowGo?
GrowGo offers several advantages, including pollution reduction, support for the local economy and farms, and the creation of additional jobs within the municipality. All the benefits have been presented in the graphic below.
Why GrowGo?
GrowGo offers several advantages, including pollution reduction, support for the local economy and farms, and the creation of additional jobs within the municipality. All the benefits have been presented in the graphic below.
Why GrowGo?
GrowGo offers several advantages, including pollution reduction, support for the local economy and farms, and the creation of additional jobs within the municipality. All the benefits have been presented in the graphic below.
Why GrowGo?
GrowGo offers several advantages, including pollution reduction, support for the local economy and farms, and the creation of additional jobs within the municipality. All the benefits have been presented in the graphic below.
Order Management
The entire order management subsystem is presented below, comprising the underlying parts and processes within the system. This subsystem also displays a short version of Lillian’s user flow as well as other connected subsystems. Due to the existence of multiple website interfaces for different user types (farmers, employees, and consumers), there is also a visualization of where each interface is used within the system. Processes from the two other subsystems relevant to the order management system have also been integrated into the system visualization.
Order Management
The entire order management subsystem is presented below, comprising the underlying parts and processes within the system. This subsystem also displays a short version of Lillian’s user flow as well as other connected subsystems. Due to the existence of multiple website interfaces for different user types (farmers, employees, and consumers), there is also a visualization of where each interface is used within the system. Processes from the two other subsystems relevant to the order management system have also been integrated into the system visualization.
Mindmap
This is a mind map that shows the sub-system from an ordering perspective. The green boxes display the main subsystems, while the blue ones indicate the most essential parts connected to each subsystem of the ordering process.
Mindmap
This is a mind map that shows the sub-system from an ordering perspective. The green boxes display the main subsystems, while the blue ones indicate the most essential parts connected to each subsystem of the ordering process.
User Types
This is an overview of some of the most essential website account types that GrowGo offers, which are visualized as either a phone or a computer screen below. The devices are labeled with the group of people most likely to use said device. Regular customers and couriers will most likely use the app version, whilst businesses and managers are likely to use the web version. The farms are likely to use both, as some may find it easier to quickly update their inventory status through a mobile device rather than returning to a computer. However, it is also possible to do so via the computer if they need to make more significant adjustments to their products on GrowGo. The illustrations below also follow some of the main functionalities that will be most essential for each user type.
User Types
This is an overview of some of the most essential website account types that GrowGo offers, which are visualized as either a phone or a computer screen below. The devices are labeled with the group of people most likely to use said device. Regular customers and couriers will most likely use the app version, whilst businesses and managers are likely to use the web version. The farms are likely to use both, as some may find it easier to quickly update their inventory status through a mobile device rather than returning to a computer. However, it is also possible to do so via the computer if they need to make more significant adjustments to their products on GrowGo. The illustrations below also follow some of the main functionalities that will be most essential for each user type.
Service Blueprint
A service blueprint was also created based on a scenario for Lillian, in which she wishes to order products from multiple local farms and have them delivered to her home, which is displayed below.
Service Blueprint
A service blueprint was also created based on a scenario for Lillian, in which she wishes to order products from multiple local farms and have them delivered to her home, which is displayed below.
Simplified
As the order management system is complex, a simplified version was also created to display the most essential processes within the system, which are outlined below. This also shows the subsystem based on Lillian’s user flow in the center (red arrows). The green boxes placed around the user flow represent the most essential processes and parallel systems, which are positioned according to the screen in the user flow to which they are most closely related.
Simplified
As the order management system is complex, a simplified version was also created to display the most essential processes within the system, which are outlined below. This also shows the subsystem based on Lillian’s user flow in the center (red arrows). The green boxes placed around the user flow represent the most essential processes and parallel systems, which are positioned according to the screen in the user flow to which they are most closely related.
As part of the course, we were required to choose three subsystems within our central system that we would develop in detail. As order management, logistics, and farm management were the three primary and most essential parts of the system, we chose to develop these further. Below is a brief overview of one of the three subsystems, the order management system.
As part of the course, we were required to choose three subsystems within our central system that we would develop in detail. As order management, logistics, and farm management were the three primary and most essential parts of the system, we chose to develop these further. Below is a brief overview of one of the three subsystems, the order management system.
Sub-Systems
Sub-Systems
Sub-Systems
Sub-Systems
Sub-Systems
As part of the course, we were required to choose three subsystems within our central system that we would develop in detail. As order management, logistics, and farm management were the three primary and most essential parts of the system, we chose to develop these further. Below is a brief overview of one of the three subsystems, the order management system.
As part of the course, we were required to choose three subsystems within our central system that we would develop in detail. As order management, logistics, and farm management were the three primary and most essential parts of the system, we chose to develop these further. Below is a brief overview of one of the three subsystems, the order management system.
As part of the course, we were required to choose three subsystems within our central system that we would develop in detail. As order management, logistics, and farm management were the three primary and most essential parts of the system, we chose to develop these further. Below is a brief overview of one of the three subsystems, the order management system.
Order Management
The entire order management subsystem is presented below, comprising the underlying parts and processes within the system. This subsystem also displays a short version of Lillian’s user flow as well as other connected subsystems. Due to the existence of multiple website interfaces for different user types (farmers, employees, and consumers), there is also a visualization of where each interface is used within the system. Processes from the two other subsystems relevant to the order management system have also been integrated into the system visualization.
Order Management
The entire order management subsystem is presented below, comprising the underlying parts and processes within the system. This subsystem also displays a short version of Lillian’s user flow as well as other connected subsystems. Due to the existence of multiple website interfaces for different user types (farmers, employees, and consumers), there is also a visualization of where each interface is used within the system. Processes from the two other subsystems relevant to the order management system have also been integrated into the system visualization.
Order Management
The entire order management subsystem is presented below, comprising the underlying parts and processes within the system. This subsystem also displays a short version of Lillian’s user flow as well as other connected subsystems. Due to the existence of multiple website interfaces for different user types (farmers, employees, and consumers), there is also a visualization of where each interface is used within the system. Processes from the two other subsystems relevant to the order management system have also been integrated into the system visualization.
Simplified
As the order management system is complex, a simplified version was also created to display the most essential processes within the system, which are outlined below. This also shows the subsystem based on Lillian’s user flow in the center (red arrows). The green boxes placed around the user flow represent the most essential processes and parallel systems, which are positioned according to the screen in the user flow to which they are most closely related.
Simplified
As the order management system is complex, a simplified version was also created to display the most essential processes within the system, which are outlined below. This also shows the subsystem based on Lillian’s user flow in the center (red arrows). The green boxes placed around the user flow represent the most essential processes and parallel systems, which are positioned according to the screen in the user flow to which they are most closely related.
Simplified
As the order management system is complex, a simplified version was also created to display the most essential processes within the system, which are outlined below. This also shows the subsystem based on Lillian’s user flow in the center (red arrows). The green boxes placed around the user flow represent the most essential processes and parallel systems, which are positioned according to the screen in the user flow to which they are most closely related.
Mindmap
This is a mind map that shows the sub-system from an ordering perspective. The green boxes display the main subsystems, while the blue ones indicate the most essential parts connected to each subsystem of the ordering process.
Mindmap
This is a mind map that shows the sub-system from an ordering perspective. The green boxes display the main subsystems, while the blue ones indicate the most essential parts connected to each subsystem of the ordering process.
Mindmap
This is a mind map that shows the sub-system from an ordering perspective. The green boxes display the main subsystems, while the blue ones indicate the most essential parts connected to each subsystem of the ordering process.
User Types
This is an overview of some of the most essential website account types that GrowGo offers, which are visualized as either a phone or a computer screen below. The devices are labeled with the group of people most likely to use said device. Regular customers and couriers will most likely use the app version, whilst businesses and managers are likely to use the web version. The farms are likely to use both, as some may find it easier to quickly update their inventory status through a mobile device rather than returning to a computer. However, it is also possible to do so via the computer if they need to make more significant adjustments to their products on GrowGo. The illustrations below also follow some of the main functionalities that will be most essential for each user type.
User Types
This is an overview of some of the most essential website account types that GrowGo offers, which are visualized as either a phone or a computer screen below. The devices are labeled with the group of people most likely to use said device. Regular customers and couriers will most likely use the app version, whilst businesses and managers are likely to use the web version. The farms are likely to use both, as some may find it easier to quickly update their inventory status through a mobile device rather than returning to a computer. However, it is also possible to do so via the computer if they need to make more significant adjustments to their products on GrowGo. The illustrations below also follow some of the main functionalities that will be most essential for each user type.
User Types
This is an overview of some of the most essential website account types that GrowGo offers, which are visualized as either a phone or a computer screen below. The devices are labeled with the group of people most likely to use said device. Regular customers and couriers will most likely use the app version, whilst businesses and managers are likely to use the web version. The farms are likely to use both, as some may find it easier to quickly update their inventory status through a mobile device rather than returning to a computer. However, it is also possible to do so via the computer if they need to make more significant adjustments to their products on GrowGo. The illustrations below also follow some of the main functionalities that will be most essential for each user type.
Service Blueprint
A service blueprint was also created based on a scenario for Lillian, in which she wishes to order products from multiple local farms and have them delivered to her home, which is displayed below.
Service Blueprint
A service blueprint was also created based on a scenario for Lillian, in which she wishes to order products from multiple local farms and have them delivered to her home, which is displayed below.
Service Blueprint
A service blueprint was also created based on a scenario for Lillian, in which she wishes to order products from multiple local farms and have them delivered to her home, which is displayed below.
Visual Identity
Visual Identity
Visual Identity
Visual Identity
In addition to the system design, we also wanted to create a visual identity for GrowGo to envision what it could look like.
In addition to the system design, we also wanted to create a visual identity for GrowGo to envision what it could look like.
In addition to the system design, we also wanted to create a visual identity for GrowGo to envision what it could look like.
In addition to the system design, we also wanted to create a visual identity for GrowGo to envision what it could look like.
In addition to the system design, we also wanted to create a visual identity for GrowGo to envision what it could look like.
Logo
The visual identity is heavily inspired by nature and trustworthiness. The logo features green and blue colors, and the 'O' in Grow incorporates a leaf to create a more organic appearance; this is also why the word is green. The word “Go” is colored blue because it is often associated with trust. The word is also in italics to resemble speed and movement.
Logo
The visual identity is heavily inspired by nature and trustworthiness. The logo features green and blue colors, and the 'O' in Grow incorporates a leaf to create a more organic appearance; this is also why the word is green. The word “Go” is colored blue because it is often associated with trust. The word is also in italics to resemble speed and movement.
Logo
The visual identity is heavily inspired by nature and trustworthiness. The logo features green and blue colors, and the 'O' in Grow incorporates a leaf to create a more organic appearance; this is also why the word is green. The word “Go” is colored blue because it is often associated with trust. The word is also in italics to resemble speed and movement.
Logo
The visual identity is heavily inspired by nature and trustworthiness. The logo features green and blue colors, and the 'O' in Grow incorporates a leaf to create a more organic appearance; this is also why the word is green. The word “Go” is colored blue because it is often associated with trust. The word is also in italics to resemble speed and movement.
Logo
The visual identity is heavily inspired by nature and trustworthiness. The logo features green and blue colors, and the 'O' in Grow incorporates a leaf to create a more organic appearance; this is also why the word is green. The word “Go” is colored blue because it is often associated with trust. The word is also in italics to resemble speed and movement.
Logo
The visual identity is heavily inspired by nature and trustworthiness. The logo features green and blue colors, and the 'O' in Grow incorporates a leaf to create a more organic appearance; this is also why the word is green. The word “Go” is colored blue because it is often associated with trust. The word is also in italics to resemble speed and movement.
Pattern
The pattern is also inspired by organic yet strict shapes that combine rounded and sharp edges, conveying a sense of simplicity, trust, and friendliness.
Pattern
The pattern is also inspired by organic yet strict shapes that combine rounded and sharp edges, conveying a sense of simplicity, trust, and friendliness.
Pattern
The pattern is also inspired by organic yet strict shapes that combine rounded and sharp edges, conveying a sense of simplicity, trust, and friendliness.
Pattern
The pattern is also inspired by organic yet strict shapes that combine rounded and sharp edges, conveying a sense of simplicity, trust, and friendliness.
Pattern
The pattern is also inspired by organic yet strict shapes that combine rounded and sharp edges, conveying a sense of simplicity, trust, and friendliness.
Process
To develop the service system, a range of models and methods were employed to ensure that the system effectively addressed existing problems and aligned with Toyota's values.
Process
To develop the service system, a range of models and methods were employed to ensure that the system effectively addressed existing problems and aligned with Toyota's values.
Personas
Read More
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Personas
Read More
Two personas were created for this system, representing the two groups within the target audience: a parent and a student. The persona that was further developed within the project (e.g., user flow) is Lillian Michaelson, who represents parents. She is a person who wishes to eat more locally sourced and less processed food.
Business Canvas
Read More
A business model canvas was developed to get an overview of the key components to create a successful service.
Business Canvas
Read More
A business model canvas was developed to get an overview of the key components to create a successful service.
Service Ecosystem
Read More
By developing a service ecosystem model, we gained an overview of how different parts of the system interact with each other on a broader level, which further contributed to the development of a system that was based on both internal and external factors of the project.
Service Ecosystem
Read More
By developing a service ecosystem model, we gained an overview of how different parts of the system interact with each other on a broader level, which further contributed to the development of a system that was based on both internal and external factors of the project.
Stakeholder Analysis
Read More
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
Stakeholder Analysis
Read More
The stakeholder analysis helped us identify all stakeholders that were either affected by or influenced the service.
PESTEL Analysis
Read More
The PESTEL analysis helped identify external factors that influenced the service from a marketing perspective, which were taken into consideration when developing the system and its subsystems.
PESTEL Analysis
Read More
The PESTEL analysis helped identify external factors that influenced the service from a marketing perspective, which were taken into consideration when developing the system and its subsystems.
Competitor Analysis
Read More
To create a service that is not a solution that mimics existing services with the same problems, we conducted a competitor analysis that provided us with insights into what works and what does not work with existing solutions.
Competitor Analysis
Read More
To create a service that is not a solution that mimics existing services with the same problems, we conducted a competitor analysis that provided us with insights into what works and what does not work with existing solutions.
Our Solution
Our solution to this problem was a logistics-oriented service system that focused on reducing the gap between local businesses and potential consumers. This resulted in the service system named GrowGo, which included three sub-systems: order management, logistics management, and farm management.
Our Solution
Our solution to this problem was a logistics-oriented service system that focused on reducing the gap between local businesses and potential consumers. This resulted in the service system named GrowGo, which included three sub-systems: order management, logistics management, and farm management.
The Problem
This project was part of a submission to the TOYOTA Logistics Design Competition 2024, which sought new solutions that prompted the circular economy through logistics.
The Problem
This project was part of a submission to the TOYOTA Logistics Design Competition 2024, which sought new solutions that prompted the circular economy through logistics.
Target Group
There were three primary target groups that we chose to focus on in this project, which include one consumer type (classified as the busy worker), the courier (students and others), and the local businesses (farmers). By providing Paxters, e-bicycles, and small electric cars, GrowGo is designed to deliver micromobility options where they are needed. We also wanted to make it easy for students to work for GrowGo. GrowGo also wishes to support local businesses and bring unprocessed food home to households.
Target Group
There were three primary target groups that we chose to focus on in this project, which include one consumer type (classified as the busy worker), the courier (students and others), and the local businesses (farmers). By providing Paxters, e-bicycles, and small electric cars, GrowGo is designed to deliver micromobility options where they are needed. We also wanted to make it easy for students to work for GrowGo. GrowGo also wishes to support local businesses and bring unprocessed food home to households.
Values
The solution was based on Toyota's values and aligned with their sustainability, micromobility, collaborative, and user-centered values, which have been reflected in the system and visual identity of the service system.
Values
The solution was based on Toyota's values and aligned with their sustainability, micromobility, collaborative, and user-centered values, which have been reflected in the system and visual identity of the service system.